Digital Marketing Mistakes E-Commerce Should Avoid
Today businesses have turned to e-commerce because of its ease of use and reduced operational costs, use of the internet also allows businesses to reach the massive number of internet users, the downside of this is that competitions go up because small and big business have equal access to the online market. Given high competition e-commerce businesses have engaged in rigorous digital marketing strategies with aim of capturing a sizeable share of the online market, however, some e-commerce have derailed their online marketing citing low return on investment (ROI). There are numbers of digital marketing campaigns online businesses make besides the poor choice of the online marketing strategy which can significantly impact the business ROI and eventually giving up on digital marketing campaigns. Here we have outlined some of the common digital marketing mistakes online marketers make so you can avoid them in the future.
Failure to set a clear purpose for the digital marketing campaign is among the main online digital marketing mistakes several of e-commerce are committing, this contributes to running of unfocused digital campaigns without a specific target audience in mind, this lead to waste of time and energy with poor ROI, it is therefore important to have clear, specific and time-bound goals for your online marketing campaigns, with goals in place the marketing team can develop a tailored online marketing campaign that is aimed at a particular target audience, it is also easy to identify what is or not working in your digital marketing campaigns when you have set goals, this helps the digital marketing team to maintain a rigorous online marketing campaign.
Another digital mistake e-commerce are making is assuming the importance of SEO, this has contributed to many businesses losing potential customers especial local clients, although platforms such as social media have massive followings, SEO increases your business visibility in the sense that when a person look for products you supply on search engine and the website of your company coming up on the top of search engine results, this increases the chance of your business acquiring a new client, digital statistics shows there are still millions of internet users who search the product they need on search engines, therefore, optimize your website with quality SEO particularly local SEO.
A lot of online marketers have faced a slow growth of their social media followers resulting in poor ROI, this is mainly due to their failure to engage their followers and lack of constant posting or updating their social media, as a result, the online followers lose interest with the marketer which make it difficult to sell anything to them, therefore, constantly engage your social media follower by responding to their questions, complain, posting frequently, asking them for recommendations or anything else that increases human interaction this promote loyalty and trust features that you need to influence your followers’ opinions, views, and perception of the products you are selling. Those are some common online marketing mistakes e-commerce should avoid in future.